Bridget Goh

Bridget Goh is Counsel in the Intellectual Property and Tech & Comms groups in Singapore, specialising in non-contentious IP matters with a focus on brand portfolio management. Her primary practice area is Trademark Law.

Her practice centres around the management of clients' regional and global trade mark portfolios. She works closely with clients to understand their needs, in order to deliver well-rounded and practical advice on overall brand strategy and securing brand protection in their territories of interest.

In addition, she has broad experience in a wide range of IP matters, such as drafting and reviewing IP-related agreements (namely, assignments and licences), and trade mark or copyright enforcement.

Prior to joining Bird & Bird, she worked at another leading law firm in Singapore.