Cheryl Lim

Cheryl Lim is a Senior Associate in Bird & Bird's Intellectual Property team in Singapore. Her primary practice area is Trademark Law, with her main area of practice encompassing a range of intellectual property work involving the protection, enforcement, exploitation and disposition of intellectual property and other intangible assets.

She has extensive experience designing and executing solutions, advice and strategies in matters relating to trade marks and brand management. This includes the management of global trade mark portfolios as well as the handling of contentious trade mark proceedings. She is also frequently involved in commercial matters involving intellectual property, such as franchising and licensing, as well as legal due diligence concerning intellectual property in merger and acquisition transactions.

Having run her own e-commerce store for women's apparel as an undergraduate, she has a realistic appreciation of the workings of intellectual property law in commerce, placing her in an advantageous position to appreciate the importance of commercial priorities and business realities when advising clients on appropriate legal strategy.

Working closely with clients, she helps them build a profitable intellectual property portfolio that begins with the development of an effective portfolio management strategy, extending beyond protection to cover monetisation of intellectual property as a business asset through sound and creative means of commercialisation, domestically and internationally.

Prior to joining Bird & Bird, she was at another leading intellectual property law firm in Singapore, assisting an array of clients from start-ups to Fortune 500 companies.