Bryan Soon

Bryan Soon is a Senior Associate in the Intellectual Property Practice Group, where he is involved in intellectual property matters across the contentious and non-contentious spectrum. His primary practice area is Trademark Law.

His main area of practice encompasses the protection, exploitation, enforcement and monetisation of intellectual property rights, with a particular focus on trade marks and brands. He has extensive experience in the implementation of filing and enforcement strategies, management of global trade mark portfolios and handling of contentious trade mark proceedings at the Registry level.

He is also active in assisting clients with the commercialisation of their IP rights through various means, including IP due diligence and audits, and agreements involving licensing, franchising, research collaborations, technology transfers and the disposition of IP assets.

His clients operate in highly diverse fields, from healthcare and life sciences to retail and consumer industries. Prior to joining Bird & Bird, he was practising with a leading IP team of a Big Four law firm.