Cindy GOH Joo Seong

Cindy Goh Joo Seong is a Partner at Cheang & Ariff and Head of the Intellectual Property Department, specialising in intellectual property law. She is a leading IP and litigation lawyer in Malaysia, consistently recognised by The Legal 500, Chambers Asia Pacific, Benchmark Litigation, Asialaw, Managing IP, and WTR, and has been named Malaysia's Top Lawyers in the Asia Business Law Journal's 'The A List'.

Her practice covers intellectual property litigation, corporate and commercial litigation, and tax disputes. She has led the firm to receive multiple IP Firm of the Year awards and has been named Female Lawyer of the Year (Asia Pacific) and Top 100 Women in Litigation by Benchmark Litigation Asia Pacific. She is described by clients as "highly‑skilled with invaluable in‑depth knowledge of IP litigation" and for her "exceptional" client engagement.

Cindy holds an LL.B. (Hons) from the International Islamic University Malaysia, where she was one of the top students in her year. She was admitted to the Malaysian Bar in 2001. She serves as Chairperson of the Malaysian Bar IP Committee, a Council and Board Member of the Asian Patent Attorneys' Association (APAA), and is the firm's representative in the International Trademark Association (INTA) and the Malaysian Intellectual Property Association (MIPA).